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Fairs and Conferences

Novoferm Polska – strategy of presence of Novoferm Polska on Budma 2013 fairs

Novoferm Polska at Budma 2013 fairs

Fairs and conferences

Target: strategy of presence of Novoferm Polska on Budma 2013 fairs.

Actions: consistent image strategy based on slogan “German quality, Japanese precision. For good in Poland” creation, visual communication for fair’s stand design, hostesses stylization, food menu arrangement; marketing materials, website content, contest for visitors and gadgets creation; media relations.

Fair's stand for Novoferm Poslak at Budma 2013

Budma 2013 – Novoferm Polska fair’s stand

Actions:

  • image strategy based on slogan “German quality, Japanese precision. For good in Poland” creation,
  • visual communication for fair’s stand design,
  • fair’s food menu arrangement (II award in branch web portal Oknonet ranking),
  • contest for visitors concept creation,
  • media relations.
Gadget for Novoferm Polska

Budma 2013 – gadget for Novoferm Polska

Actions:

  • creation of concept for gadgets based on two premises: slogan presented at fair’s stand (“German quality, Japanese precision. For good in Poland”) and additional slogan exposing main benefit of product - easy assembly,
  • layout design,
  • production,
  • distribution.
Mailing for Novoferm

Budma 2013 – mailing to Novoferm Polska business partners

Actions:

  • mailing layout design,
  • copywriting.
Exhibit wall for Novoferm Polska

Exhibit wall
Actions:

  • layout design,
  • copywriting,
  • production.
Exhibit wall for Novoferm Polska

Exhibit wall
Actions:

  • layout design,
  • copywriting,
  • production.