There’s no universal communication strategy, as there are no two identical organizations. We begin designing conscious plan of company’s communication from detailed business environment, organization’s communication situation analysis and identification of communication goals. Basing on these we create set of communication tools fitted for particular client needs.
Usage of specific tools is correlated with internal and external company’s communication plans. Nevertheless our strategies are not hermetic – there are designed in way allowing flexible responding to changing environment and adapting communication to new circumstances.
We believe, that as press releases should be linguistically adequate to target audience, as well strategy should take under consideration specificity, diversity and communication needs of particular target audience groups. That’s why our communication activities are diversified and particular solutions are designed for particular target audience segment.