Fairs and Conferences
Presence at fairs and conferences is crucial for some business. That’s why it is so important on events like this not only to distinguish ourselves from others, but – by designing proper visual communication – creating desired image of our brand among the potential business partners. For us creating strategy of presence on fairs and conferences is looking for solutions, that in a creative way communicate key brand’s values.
No matter if it is a fair stand project, informational brochures, marketing materials or… properly composed snacks – in every aspect we are making efforts to underline brand’s original character, so fairs’ visitors will remember not only information communicated during event, but also increase brand awareness – consistent and distinguishing from competitors.
Of course, all of this is relevant to goal of brand’s presence at the event. That’s why when organizing press conference there are not “fireworks” in schedule, unless it’s a press conference dedicated to new products of firework factory. Press conference is information, information, and one more time – information. We are preparing press kits, press releases, speeches, interviews with company’s representatives, mediating in contacts with experts, providing media coverage (also post factum).