What is the superior marketing function of the packaging? It should sell the product. How? Through its form, design, texture. Consumer focuses attention on visual aspects of the package, identifying it with particular brand and values. And these key brand’s values are starting point in our package design process. Identifying customer wants and needs and advanced consumer research allows us choosing optimal (from sales’ point of view) key brand values.
Then we begin our work turned towards finding creative solutions that build brand identity and distinguish it from its competitors. Another step is real challenge – we test our concept on ourselves, potential customers and other important stakeholders. Conclusions from this research enables us designing final project, which we hand over to the client.
It really works!